Local Video Marketing
Have you ruined your marketing budget by spending thousands of dollars on weak advertising methods that provide little or no return?
What is Video Marketing?
Video Marketing is the process of incorporating online videos into your marketing mix in order to generate more leads and convert more prospects into paying customers.
Why Video Marketing?
When it comes to capturing the attention of your online audience, you need a strong visual presence that will make them take notice – and take action.
Did you know…?
52% of consumers say that watching product videos makes them more confident in online purchase decisions. Video can improve people’s understanding of your products or services by 74%
Why Video Marketing is Cost-Effective
Quality written content and professional photos certainly play an important part in promoting your business online. Yet, video marketing is another powerful tool that some companies tend to overlook because of myths surrounding the high prices that come along with it. However, on the contrary, video marketing is a cost-effective option that local businesses should consider investing in.
The Power of Video
Videos hold a certain power that no other type of online marketing can offer. In fact, nearly ½ of Internet users view at least one video per day. Along with entertainment videos, a large portion of online video viewing is tutorials, referrals, product and service information, educational information, and testimonials.
In addition, 90% of retail shoppers have made purchases based on helpful videos in which companies demonstrated and/or advertised their products. Furthermore, the majority of shoppers who made a purchase after watching a video report that they still clearly remember the videos that helped them decide on their purchasing decisions.
What this means for businesses is that given the low cost involved in creating videos, there is a great chance of the payoff being significantly higher than what was invested as millions of people now turn to videos for product and service information.